Go with what you know…

I was totally inspired, recently, by an article called the magical ingredients on The Wren Design blog.

I have been thinking a lot lately about the direction in my life and what I should be doing and how I should be contributing to the world. I have been struggling for quite a while with this…

But after reading the article and reading the links (What Startups Can Learn From Haruki Murakami), I had a classic “AHA!” moment…

These were my findings for each point discussed in the article:

1. Find your passion and commit to it

• I love all things crafty, I read so many blogs a day on all things handmade. It is what I love, and it definitely inspires me.

2. Stick with what you know

• I know marketing. Yip, I even have a degree in Marketing Communication and have won an award for my work. I am not bragging, but realising what I am good at has been a long road. Only now, almost a year and a half after the award have I realised that I am relatively good at what I do. Its all got to do with self esteem and confidence.

3. Start even and finish first

• ‘Murakami’s life is a routine. He rises early around 5am and goes to bed by 10pm. He declines late-night dinners and outings. He runs and works on his books daily. He achieves his magic by pushing equally every day.” This extract from the article really made me look at my life and make some changes. “Push equally everyday” has become a mantra that I strive for in my life. It is a huge paradigm shift for me, but I am getting better at it everyday.

4. Never settle and always seek creativity

• I have become a little settled in my comfort zone and I desperately want to break free, seeking creativity and learning new things will definitely crumble my comfort zone…

Therefore, after a few days of deliberation I have decided that I need to help small businesses, especially handmade and craft businesses to market their business/passion. I am working on a website that will be packed with free marketing tips and advice for your small business. I plan to grow and develop a monthly newsletter and eventually expand into consulting and offering unique marketing plans tailor-made to suit specific business needs. I have a wealth of information from communication strategies to financial aspects that are not being tapped into at the moment and I desperately want to share this with everyone that would appreciate it.

My dream is still to write a book, so maybe I should start working on an e-book while I am at it!

Your thoughts?